missworld.com to launch new website for Miss World 2012 contest


The new website will utilise groundbreaking digital product design to offer visitors the chance to become fully interactive with the Miss World contest in real time.

The current site’s existing news and features will remain but will be revamped and improved in line with some radical design changes planned across the site.

An immersive experience for visitors

The site redesign will allow us to showcase the world’s most glamorous event on a global platform whilst providing a fully immersive experience for site visitors.

Contestants from a record 120 countries will each be given a dedicated section of the site where they can introduce visitors in their own language and allow fans and users to experience the contest through the eyes of each contestant for the very first time.

Fans will be able to share information and interact with Miss World contestants and other fans and site visitors via embedded social media feeds on the website, creating an innovative and exciting multimedia interaction.

This offers a fantastic new experience both for site visitors who can interact live with the event, and also for contestants, who will be given the opportunity to share messages with their supporters and present their pages as additional selection criteria to the judging panel.

Brand new contest element: multimedia award – a world first

New for the Miss World 2012 contest is a multimedia award component. Every other day throughout the duration of the contest, contestants will be given the opportunity to present and upload a video to the site. This will begin with our visit to Hong Kong from the 25th – 28th July.

Contestants will be able to tell their own stories by uploading videos, images and messages as part of a new Miss World Fast Track Event which will earn them marks towards the Miss World final scoreboard.

The contestant presentations will also allow fans to follow and interact with all of the Miss World contestants as they tour Hong Kong and China in the build up to the Miss World Final on the 18th August.

Visual, content and navigational improvements

The new site will include improved navigation, enhanced visuals, and exciting new content.

A new homepage will highlight key information and allow users to browse Miss World’s breadth of content more easily.

Redesigned menus will enable visitors to quickly locate the information they want, whilst providing a more compelling opportunity to discover something new.

Social media integration and real time interaction

In order to contribute to and capitalise on the buzz and excitement that surrounds Miss World events during contest time, the new site will have an increased focus on the concept of real time interaction, and instant reaction.

We will be aligning our social media offerings, bringing Miss World’s Facebook, Twitter and YouTube presence together in one place for the first time.

Our aim is to provide a slick and efficient digital product with the tools to enable our online and social community to develop and interact in real time throughout the contest.

Overview of changes

The core functional improvement designs planned for the new site include:

  • An immersive experience for visitors to the site
  • Unique real time contestant and fan interactivity
  • Brand new contest element: multimedia award
  • Compelling new content and visuals
  • Aligned social media presence
  • New site structure and homepage design
  • New menu layout and navigation

We are very excited by our new digital vision and we can’t wait to launch!


Source : http://www.missworld.com


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